Suzuki-Marketing has exported fine wines to Asia-Pacific since 2004.
As the company developed its reputation for providing quality wines & marketing services, we began to receive inquiries about exporting spirits, and importing high-quality, low-production, craft sake, shochu, and whisky from Japan. As a result, the business grew to include export and import of wines, spirits, sake, and shochu.
How did this happen? A few years ago, one of our distribution partners in Japan asked if we could source some bourbon for them. We reached out and developed a relationship with the distillers behind Yellowstone and Rebel Yell Bourbon. Those products are now on store shelves and served in bars and restaurants throughout Japan.
Sake: Japan's Heritage in a Bottle. We also began to know Japansese sake brewers and learned more about this amazing beverage that epitomizes Japanese hospitality. Sake, we're happy to say, is now gaining recognition in the West as a beverage that offers as much complexity and terroir as fine wine. As we began knowing more sake brewers, we realized that the US market needs to learn about some of the great sake that Japan offers.
Shochu & Japanese Whisky. Suzuki-Marketing has been instrumental in introducing fine shochu to the US market. Working closely with the Japan External Trade Organization, we helped to bring in the first gathering of shochu producers to the US in order to introduce them, and their products to sommeliers, beverage managers, and other industry professionals. In a similar vein, Japanese whisky began to take the world by storm probably a little over a decade ago. In truth, Japan's quality whisky industry is over 100 years old. Japan's first whisky distillers learned the craft from the Scots and British who helped Japan learn the ways of the West. In true Japanese fashion, some enterprising Japanese distillers learned the craft of distillation, and began to put their own stamp on whisky. We're happy to be helping bring some very nice Japanese whisky into the US as well.
There's more to import and export than putting a product on a boat and shipping it to its final destination. There are government regulations that have to be met on both sides of the ocean. In addition, the products have to pass muster with regards to ingredients and label requirements, before they can be put on store shelves.
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